BRAND STRATEGY
An exploration of how brands translate identity into strategy through market insight, cultural relevance, and consumer psychology. These projects focus on positioning, storytelling, and creating cohesive brand ecosystems that drive engagement and long-term value.
Hands That Made This
Business and Platform Strategy
A brand and business concept designed to address market monopolization by creating a scalable platform for independent makers. Operating across digital and physical channels, it integrates retail, workshops, and marketing strategy into a cohesive system that positions craftsmanship as a viable market alternative.
Your Local Rechargery
Business and Experiential Strategy
A future-focused third-space concept that transforms EV charging into an immersive environment centered on productivity, wellness, and sustainability. The project integrates workspace culture, experiential retail, and eco-conscious design to reimagine how people interact with charging infrastructure and community spaces.
ANTI
A Comme des Garçons Pop-Up
ANTI is an experimental pop-up by Comme des Garçons that reimagines retail as a raw, immersive installation. Designed as a platform for emerging artists, it challenges traditional fashion systems by prioritizing process, visibility, and creative dialogue, grounded in the radical vision of Rei Kawakubo.
Vêtement Nus
Marketing Campaign
A marketing campaign that positions the brand through movement, body awareness, and emotional connection. It uses experiential activations and digital storytelling to drive engagement, increase visibility, and strengthen long-term brand positioning.