This section outlines the marketing strategy for Isabel Marant's Spring/Summer 2027 capsule, covering digital and traditional marketing, pricing, distribution, and final rollout. It includes product pricing, assortment planning, budgeting, and a structured timeline to support execution.

Built around a strategic campaign concept that feels authentic to the brand, this phase translates product into experience, imagining how the collection comes to life through pop-ups, in-store displays, and immersive environments. Using AI as a tool for visualization and concept development, the project explores how the collection is introduced across physical and digital spaces, creating a cohesive rollout that reinforces brand identity and drives engagement.