ANASTASIA
MOLINA
CREATIVE STRATEGIST AND CREATIVE DIRECTOR
Building fashion and culture-led concepts through strategy, visual storytelling, and immersive brand worlds. Connecting consumer psychology, identity, and creativity into campaigns, products, and real-world experiences
WHAT I DO
BRAND STRATEGY
Consumer insight, positioning, cultural analysis, brand ecosystems, and campaign strategy
CONCEPT DEVELOPMENT
Product concepts, fashion systems, immersive retail, activations, and experience design,
CAMPAIGN DEVELOPMENT
Experiential design, social media marketing, content & creative marketing integrated across channels.
CREATIVE DIRECTION
Visual storytelling, world-building, art direction, campaign concepts, photography, styling, and content direction,
VISUAL STORYTELLING
Editorial storytelling, content systems, motion, AI exploration, and multimedia narratives.
BRAND IDENTITY
AI-assisted creative work, brand consulting, creative systems, and identity frameworks.
FEATURED WORK
Marked
An exploration of identity as relational transformation through intimacy, distance, and emotional tension. Fashion and image-making become tools for examining memory, attachment, and perception.
hands that made this
A brand and business concept designed to address market monopolization by creating a scalable platform for independent makers. Operating across digital and physical channels, it integrates retail, workshops, and marketing strategy into a cohesive system that positions craftsmanship as a viable market alternative.
Vêtement Nus
A fashion line and marketing campaign positioning movement and body awareness as emotional storytelling tools through immersive activations and digital narrative systems.
Your Local Rechargery
A future-focused third space concept transforming EV charging into an immersive environment centered around productivity, wellness, and sustainability. The project integrates workspace culture, experiential retail, and eco-conscious design to reimagine how people interact with charging infrastructure and community spaces.
COLLABORATIONS
ABOUT
Anastasia Molina
I’m a creative strategist and creative director focused on building fashion and culture-led concepts through storytelling, visual identity, and immersive brand experiences. My work blends consumer insight, emotional connection, and creative direction to shape campaigns, brand worlds, and visual systems that feel both culturally relevant and impactful.
With a background in strategy, social media marketing, and concept development, I approach each project through a balance of research, intuition, and visual storytelling, exploring how fashion, imagery, and narrative influence the way people emotionally connect with brands. Currently completing my BFA in Fashion Marketing with a minor in Fashion Design at the Savannah College of Art and Design, I’m passionate about creating work that is intentional, immersive, and strategically grounded in the brand’s identity.
BASED IN
Miami, Florida
OPEN TO
Creative Direction, Brand Strategy, Art Direction, Concept Development, Campaign Development, Experiential Design, Social Media Marketing, Visual Storytelling, Content & Creative Marketing, AI Assisted Creative Work, Brand Identity & Creative Consulting
AVAILABLE FOR
Full-Time Opportunities
Remote Work Opportunities
Freelance & Collaborations
Contract-Based Creative Work
ANASTASIA MOLINA
