A Vans x Insomniac collaboration concept focused on reconnecting Vans to its brand heritage through music, movement, and community. The project explores the intersection of skate culture and rave environments, identifying a shared foundation in self-expression and collective experience. By bridging these spaces, the concept repositions Vans within a new generation of culture-driven environments while staying true to its roots.

The project includes the development of a product line and campaign strategy designed to integrate into Vans’ marketing through immersive, experience-led activations such as music festivals and live events. Visual mockups were created using AI tools to support the concept and bring the campaign and product direction to life.