This project explores a concept collaboration between Heaven by Marc Jacobs and Co–Star, translating digital identity and astrological insight into physical product and brand experience. Informed by research into consumer behavior and the rise of astrology as a tool for self-understanding, the project develops a customizable, emotionally driven product concept. This is extended into a strategic marketing plan, imagining how the collaboration would come to life through digital platforms, immersive experiences, and community engagement.